Environmental Benefits
Reduce your carbon footprint

GreenStar Home Performance was created in response to concern about climate change and a desire to do something about it. If you want to make a difference by reducing your footprint while using sustainable products, we can help.

Carbon footprintHousehold Carbon Footprint ChartPounds of CO2 Per Year Per Household Energy Source

The polar ice caps are melting. Weather patterns are more volatile. Average global temperatures are rising. Every day there are fewer climate change sceptics as more people are witnessing changes in their local climate. Even the CEO of Exxon, Rex Tillerson, has stated publicly that climate change is occurring due to carbon emissions.

The average Wisconsin household creates nearly 22,000 pounds of CO2 a year due to consumption of natural gas and electricity. 2 If that household reduced its energy use by 15% with a home performance project, it would reduce its carbon emissions by nearly 3,300 pounds per year.

That's equivalent to the carbon emissions of flying about 5,500 miles in a commercial airplane or the amount of carbon sequestered by planting 38 tree seedlings grown for 10 years...EACH YEAR.

Get started on a home performance project to reduce your carbon footprint and fight climate change.


We use cellulose insulation for most of the insulation improvements we make. Cellulose insulation is made from recycled paper and is the most environmentally friendly type of insulation available. By comparison, fiberglass insulation has up to 10 times more embodied energy and foam products up to 64 times. 3

Cellulose insulation is the most used type of insulation by weatherization agencies and home performance contractors. It's resistant to air flow, treated with fire retardant, and flows to fill in voids. It's also less inexpensive and performs better than fiberglass when wet or extremely cold.

  1. Household Carbon Footprint chart based on: Jones, Kammen "Quantifying Carbon Footprint Reduction Opportunities for U.S. Households and Communities" ES&T, 2011
  2. Based on annual average household consumption of 815 therms of natural gas 8,300 kWh of electricity. 2010 Wisconsin Energy Statistics, Wisconsin Office of Energy Independence.
    Tons of CO2/Year per Energy Source (per Wisconsin household) based on 815 therm x 11.02 lbs/therm CO2 equivalent and 8,300 kWh x 1.56 lbs/kWh CO2 equivalent.
  3. Source: Life Cycle Analysis of a Residential Home in Michigan S. Blanchard & P. Reppe (Sept. 1998); Canadian Architect Measures of Sustainability
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